Where in the world wide web are you?

That's the #1 question. People ask "do you have a business card?", scan it quickly and ask "what's your website". The rest of the world looks for you the same way you look for them, on search engines. People search differently than in the past. People know they can type "install memory compaq laptop" or "sharpen lawnmower blade" and find just that. A search results page comes up with links to blogs, Facebook updates, Twitter feeds and articles or how to documents on installing memory, or in the latter case sharpening a lawnmower blade. SEO and SEM accomplishes putting information on your website that people are searching for, and then putting that information where people are looking.

 

Search Engine Optimization

Search engine optimization (SEO) aligns your website with search engines by making sure they find and index all of your information. Keyword - Keyphrase research and integration makes sure your website has what people are actually typing into search engines.

 

Search Engine Marketing

Search engine marketing (SEM) puts you where people are already at. Like an ad in a newspaper only online. In a newspaper people see your ad in the sports section and do nothing. Online people see your ad on a sports website and get taken directly to a section of one of your web pages instantly!

 

Pay Per Click Management

Competitive keyword categories and new search engine optimization capaigns can require pay per click advertising to jumpstart and/or maintain web traffic. Get more out of your ads and save money at the same time with professional pay per click management.